Month: December 2019

With virtually all of the big holiday franchise films out in theaters, U.S. box office revenues are down 4% season-to-date, with national TV ad spending for movies down 6%.

Although the U.S. TV/video ad market overall is expected to see a decline next year, connected TV continues to show big gains vs. other platforms for ad views with premium video content.

Though 180 evangelical leaders were angered by the op-ed, the magazine gained three times as many subscribers after it ran.

Seven markets are affected by the cuts: Australia, Brazil, China, France, Germany, Singapore and the UK.

While bankruptcies and store closures have become all too common for brick-and-mortar retailers, one physical marketplace is flipping this narrative: airports. With airports across the country renovating to address both infrastructural needs and the rising number of travelers, the stage is set for terminals to become a high-growth area for retailers. Bain & Company estimates…

Radio stations change formats and even call letters. But it’s something else to be resurrected.

The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous–perhaps because we’ve heard it so much by now–and Prime Day expanded into a two-day affair. We’ve already reflected on Amazon’s enduring impact on shopping, so here’s a look at the trends that defined the…

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…

Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports competitions. The agency
holding company said the program, dubbed “AI11,” was used to predict the outcome of a soccer game in real-time utilizing actual match footage.

On January 1, automaker Honda will use Snapchat to give viewers of the 2020 Rose Parade in Pasadena, California a unique look at its float. Rose Parade attendees will be able to point the camera in the Snapchat application at the official Rose Parade logo to activate an AR lens that contains a 3D rose,…