Mergers And Streaming Services: TV Was All Business In 2019

The biggest stories in TV this year were mostly business ones — mergers, consolidations and the emergence of new entrants in the streaming arena.

A la Carte Cable TV May Spell Disaster For Networks, Customers Alike

Imagine, every month, if all U.S.customers were offered an option to pick and choose only the networks they wanted. That would cause major disruption.

BK Put Big Macs in Its Ads This Year; Top Stunts of the Year: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King Claims There Was a Hidden Big Mac…

Despite Protests, Hong Kong Will Have the Most Global Arrivals in 2019

Despite more than half a year of turmoil, Hong Kong is expected to see more arrivals in 2019 than any other city in the world. That’s according to Euromonitor International, which released its annual review of the world’s top 100 cities by arrivals. Since March, pro-democracy protestors have swarmed Hong Kong’s streets, primarily on the…

Television’s Biggest Advertisers Spent Almost $10 Billion in 2019

Major advertisers are still spending big on traditional TV. The 10 biggest advertisers spent nearly $10 billion on television ads this year combined, and more than 2,000 companies made national TV part of their media mixes for the first time, according to an analysis of TV trends from the advertising intelligence platform MediaRadar. According to…

FabFitFun Is Putting Its Influencer Partnerships on TV

For those who follow bloggers, reality television stars or other female social media stars on Instagram, FabFitFun is a household name. The subscription box service, which sends subscribers full-size items often including beauty products, accessories and other knickknacks on a quarterly basis, has leaned hard on influencer marketing since its founding in 2010. Carter Baldwin,…

Facebook Dating Isn’t Feeling the Love in the U.S. (Infographic)

Cupid’s arrow hasn’t quite found its mark when it comes to Facebook Dating, according to a recent survey by global opinion platform Piplsay. Facebook Dating was introduced at the social network’s F8 developers’ conference in 2018, and it finally made its U.S. debut in September. However, the feature has not proven to be a match…