Month: December 2019

Machine intelligence (also known as artificial intelligence) is going to have both an awesome and unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work and how it may dramatically change how we train our workforce. The graphic arts department A brand manager needs an advertisement. So, the…

Picture Motion, an agency specializing in marketing “impact film and media,” has named Juliette Richey COO. Richey, who reports to Picture Motion Founder and CEO Christie Marchese, joins the agency
from head of production at social media agency Movement Strategy.

Apologies if today’s “RTBlog” isn’t technically about technology, but it is about something happening in real-time and, I believe, programmatic at some level. It’s about a slow-rolling, creeping
anti-Semitism that has been fueled over the past few years, which is manifesting beyond simple hate speech into murderous attacks on Jewish Americans.

The policy begins in 2020, but only impacts the U.S., the sole market in which political ads ran. Both Bernie Sanders and the RNC have advertised on the platform.

The rise of digital that began in the 2000s–which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)–continued into the 2010s, led by Facebook, Google and, increasingly, Amazon. Google, in…

It’s the last episode of the year, and the AdExchanger team looks at the biggest moments and biggest personalities that rocked the advertising industry from 2010 to 2020. If the early 2000s were about innovation and finding new ways to transact advertising, then the 2010s were about maturation and cleaning up the Wild West that… Continue reading »

The post The Big Story: The Decade Of All Things appeared first on AdExchanger.

Just when you think we’ve hit peak brand, something new comes along. This year, some brands went public, like Beyond Meat–and some almost did, like WeWork. A few rolled out buzzy new products, some of which were so popular they sold out of them, such as Popeyes and its famed chicken sandwich. Consumers said goodbye…

Recent progress in AI, many believe, makes the promise and peril of transhumanism increasingly possible. 

Click here to read more. This year was a great one for some. At Adweek, we celebrated our 40th anniversary. And 2020 will be a good year for independent agencies and some of the best TV will return. On this year’s final episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Nicole Ortiz…