Month: December 2019

The media industry has seen some things this decade. As have consumers. We’ve watched the rise of technology and new platforms from the likes of Facebook, Instagram, Snapchat, Twitter, YouTube–and now, TikTok. It’s been an era of disruption, particularly in terms of the maturation of social media. So, what’s next for the media industry? We…

Vox Media, as it continues to unify its brands with New York Media, wants to show the media industry that for all the talk about gloom and doom, there is opportunity. Almost two months after the pair officially merged, the new media conglomerate is rolling out a new data set to potential clients with a…

Fake followers. Fake news. Foreign influence operations. The last decade revealed that much of what’s online is not as it seems.

With the arrival of new streaming services, new ad formats and a wealth of boundary-pushing programming, 2019 was a monumental year for the television industry. The new year is likely to be even more significant, as two additional television titans break into the streaming space, the shakeout from consolidation continues, and the TV world aims…

It’s easy to hate on brands. Today’s mega corporations probably send their labor offshore, while likely paying seven-figure salaries to top executives and booking untold millions in profits. And when those corporations make a mistake, lambasting them becomes a kind of sport for the rest of us. Frankly, why shouldn’t it? Nowadays, companies employ entire…

Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage. The products, made from plants yet designed to mimic the texture and experience of meat (right down to “bleeding” burgers) grabbed national headlines. Players like Impossible Foods and Beyond Meat…

Amazon has certainly had a lot of hits in its 25-year history, from its $14-billion acquisition of grocery chain Whole Foods to its growing advertising business and award-winning TV and film distribution arm Amazon Studios. Click here to read more. In addition to Amazon’s willingness to take big swings, what truly sets it apart from…

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the… Continue reading »

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