Month: December 2019

The TV revolution is in full swing, as ratings decline, prices increase, viewers leave for non-ad supported services and new entrants offer video inventory. This week on The Big Story, we look at recent ad forecasts showing that the ratings decline is catching up to the TV market. In other words, the high prices broadcasters… Continue reading »

The post The Big Story: The Revolution Will Not Be Televised, It Will Be Streamed appeared first on AdExchanger.

Spotify’s Canvas feature allows artists to add looping visuals to their tracks that will appear on the “Now Playing” view. While the Canvas feature is turned on by default, did you know that you can turn it off? Our guide will show you how this is done. Note: These screenshots were captured in the Spotify…

If imitation is the sincerest form of flattery, then Hallmark Channel is being inundated by compliments.

In this week’s issue of Adweek, we looked at how the concept of hero worship in advertising has evolved. That change, which has seen young talent become more skeptical of iconic and opinionated “gurus,” has been driven by a combination of factors, from the industry’s digital disruption to the quest for better representation in the…

Audio streaming service Pandora is expanding on the Voice Mode native voice assistant it introduced for its mobile experience in July by testing interactive voice ad functionality. Brands including Ashley HomeStore, Comcast, Doritos, Nestl?, Turner Broadcasting, Unilever and Wendy’s are part of the initial test group. Doritos/Pandora “Voice is an extremely hot topic today,” said…

Analysts are keeping a sharp eye on future TV behavior, manifesting itself in what is called “churn” — drop one service, add another, then change back a month or so later.

As digital technology becomes central to society, critics worry that companies have too much clout.

Partners say the solution’s unified view across the two types of inventories optimizes buys, sidesteps complications of using two tech platforms.