China’s AI Unicorns Can Spot Faces. Now They Need New Tricks
Companies such as Megvii thrived on government contracts for facial recognition, but they face challenges from US sanctions to cheaper tech.
Oreo’s Bad Santa; 10 Best TV Shows of the Decade: Thursday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Is Oreo Making Santa Hate on Nana’s Cookie…
New York Life Is Running Its First Super Bowl Ad in 30 Years
New York Life will be back in the Big Game in 2020–for the first time since 1990. For its grand return to the Super Bowl, the life insurance company will be running a 60-second spot in between the first and second quarters of the game. The spot’s creative direction has not yet been revealed, but…
The 10 Best TV Shows of the Decade
After spotlighting the 10 best shows of 2019 and the top freshman series, we’re closing out our celebration of TV by recognizing the finest programs that aired during the past decade. Ten years ago, 211 scripted series aired during 2009. That output has more than doubled over the last decade, growing to more than 500…
Star Wars: The Rise of Skywalker Comes to Facebook Messenger
Disney is backing the upcoming theatrical release of Star Wars: The Rise of Skywalker with some limited-edition features on Facebook Messenger. The film’s official release date in the U.S. is Dec. 20. Starting Thursday, Messenger users can bring the Force to their chats with a Star Wars: The Rise of Skywalker chat theme and reaction…
Streaming 2.0: Beyond Content
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. With all the talk of the streaming wars and the arrival of services from the leviathans of the media business, it’s easy… Continue reading »
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As A New Decade Approaches, It’s Time To Double Down On Data Strategy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Briggs Davidson, senior manager at Deloitte Consulting. Very soon, the most comprehensive privacy law in the United States yet – the California Consumer Privacy Act (CCPA) — will be a… Continue reading »
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Apple Tightens ITP Screws; More CMOs On The Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests… Continue reading »
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News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks
As publishers look to reduce their reliance on the ad-tech industry’s dominant players, a coalition of independent ad-tech companies under the banner Prebid is attracting some of the sector’s largest names. Formed in 2017, its ranks have recently been bolstered by News Corp., Insider Inc., Chegg and SHE Media. The stakeholders are collectively developing alternatives…