Dish Uses FreeWheel To Simplify Scheduling Across Addressable And Demo-Based Linear
Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should… Continue reading »
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Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared
Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations… Continue reading »
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Golin Ends Unusual Three-Way, Names Neale Sole CEO
Rudnick has been named president and COO, reporting to Neale, while former co-CEO Jonathan Hughes is leaving the agency.