Month: December 2019

SpotX will programmatically manage, sell and optimize TiVo’s video ad inventory and connects advertisers to inventory running on TiVo+ and its CTV platforms.

No building in Manhattan is known far and wide as “the Viacom Building,” but Black Rock was known far and wide as the CBS Building.

The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consumers see on social. Instagram and… Continue reading »

The post To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs appeared first on AdExchanger.

When a Toyota commercial airs, Vinay Shahani, the company’s North America VP of integrated marketing operations, knows that most people who see it aren’t in market for a car. So the company looks at search activity to assess the value of its TV ad spend. Using data and analytics company EDO, Toyota can measure web… Continue reading »

The post Why Toyota Loves Distracted TV Audiences appeared first on AdExchanger.

Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand, he’s excited to be learning more about leveraging data…

Publishers coping with changing media consumption habits may want to parlay their editorial strengths into the burgeoning field of podcasting.

Transforming viewers into evangelists isn’t just the goal of season renewals; it’s a cornerstone of any entertainment-marketing plan.