Month: December 2019

This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.” Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past). Take beauty brand Glossier,…

“Our current partners are working close to us on this transformation journey,” the company says.

Maryland’s “Online Electioneering and Transparency Act,” which requires online news sites to post information about political ad purchases, is unenforceable against news sites.

The ad industry is urging California’s attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their
browsers.

For all the incursions by digital media, conventional radio continues to dominate “share of ear,” especially in the ad-supported audio media marketplace. That’s the finding of the latest edition of
Edison Research’s quarterly “Share of Ear” report. Regardless of the demo, AM/FM radio represents the vast majority of ad-supported audio media consumption, but especially for older demographics, and
overwhelmingly when people are listening in cars.

Another media acquisition is afoot. Bloomberg Media intends to purchase CityLab, a brand from The Atlantic that was created in 2011 as a standalone website devoted to covering cities and how they are innovating for the future. The transaction is expected to close by the end of the year, and financial terms of the arrangement…

PepsiCo CMO of global beverages Roberto Rios has joined frozen food purveyor Schwan’s Company as its first chief marketer last month, the company announced Monday. Rios brings 25 years of marketing experience in the global consumer foods industry to Schwan’s, which sold an 80% stake last year to top South Korean food company CJ CheilJedang….

Scaling any business is important, and nobody knows that better than the Tooth Fairy. She’s been a solo entrepreneur for ages, converting millions of children’s teeth into cash with nary an executive assistant. But those days are over now, thanks to a marketing tactic that has finally taken her business from struggling LLC to publicly…

Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for…