Month: December 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year ­to “find themselves,” tinker in their friend’s garage or simply… Continue reading »

The post Independent Ad Tech’s 2020 ‘Gap Year’ Will Help It Long Term appeared first on AdExchanger.

Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete with Apple TV+, Disney+, Hulu, CBS All Access and
others.

Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients’ ad budgets in order to win a new account are “unethical, but legal,” while another 12% say this is
explicitly illegal. The findings, part of a series of questions about the ethics of asking such terms in media company account pitches, was fielded by Advertiser Perceptions for Research Intelligencer
in the wake of news that Disney had required agencies pitching its $1 billion media account review to commit their other clients to buying inventory on Disney’s media properties.

As the backlash against fast-fashion claims yet another victim in Forever 21’s bankruptcy, H&M’s CEO Karl-Johan Persson has spoken out about his concerns for a culture of shaming consumers that blames them for abandoning fashion brands. However, the state of fashion today is symptomatic of a shift toward healthier purchasing habits. Consumers are beginning to…

By default, when you listen to content on Spotify while using headphones, the application will play feedback sounds as you control what you’re listening to. However, did you know that you can turn these sounds off if you don’t want to hear them? Our guide will show you how this is done. Note: These screenshots…

Pinterest took the wraps off the 2020 version of its annual Pinterest 100 list of emerging trends to watch in the coming year. The company said in a blog post, “Our data tells us that more than ever, people are thinking and acting globally and sustainably. They’re staying home to work, entertain or be entertained,…

Lawyers for Amazon’s cloud computing arm, Amazon Web Services, filed a 103-page document in U.S. federal claims court to protest the U.S. Department of Defense awarding its $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. Citing intervention by President Donald Trump and his personal vendetta against Amazon and its founder, Jeff Bezos, the…

As much as any popular entertainment of the past six years, ‘Silicon Valley’ provided a satirical yet accurate look at the rise and fall of a tech company.

Pinterest launched a new tool Tuesday called Pinterest Trends that enables people to access the platform’s top search keywords in the U.S. over the past 12 months. Pinterest Trends, which is currently in beta, has begun rolling out on desktop in the U.S. and will eventually be extended worldwide. Starting in early January, anyone will…

Verizon Media, the telco giant’s ad tech and content unit, launched a digital out-of-home (DOOH) SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon Media also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens either… Continue reading »

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