Month: December 2019

The linear world is going programmatic, and agencies need to start applying audience strategies to their traditional buys. To instill that mindset at Omnicom, agency Hearts & Science said Tuesday it has elevated its Chief Data Officer Megan Pagliuca to chief data and media officer. The title change might seem nominal, but her new purview… Continue reading »

The post Hearts & Science Exec Megan Pagliuca Promoted To Bring Programmatic Thinking To Linear appeared first on AdExchanger.

One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion.

The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 report. The IAB does have concerns about new services that may
restrict TV program content and/or data for potential marketers, which could result from more advertiser-supported platforms such as the forthcoming HBO Max and NBCU’s Peacock.

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today that augmented reality ads would be freely available to all marketers within its ad manager. With this capability, advertisers worldwide can now create AR effects within the…

This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.”  Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According… Continue reading »

The post What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts appeared first on AdExchanger.

The European Union has been more aggressive about regulating the behavior of U.S. tech giants, an effort that now includes how Google works with publishers.

Dive deep into the 5G spectrum, millimeter wave technology, and why 5G could give China an edge in the AI race.