According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced…
The Happy Meal Ranks Among the Most Successful—and Copied—Ideas
If the annals of branding prove one maxim over and over, it’s this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald’s, which had…
NBC’s Rashida Jones Has Been Producing News Since College
When she was in the third grade, Rashida Jones, now svp of specials, NBC News and MSNBC, knew she wanted to be a writer. She thought her future was as an English teacher or in print journalism and spent high school looking for new ways to tell stories. It wasn’t until she reached college, however,…
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World
In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple’s prohibition of third-party cookies, some argue that it signifies the end of an era. Add to this…
For Younger Creatives, Advertising’s Culture of Hero Worship Is Shifting
For decades, advertising worshipped a consistent pantheon of dapper demigods. They founded scrappy agencies that became global juggernauts, several wrote books with their own names in the titles and most left behind legacies of inspirational leadership speckled with quotable witticisms. But do names like Bill Bernbach, Leo Burnett, Jay Chiat and David Ogilvy–or the many…
Influencers Created a World Where Normal People With Large Followings Can Hold Sway
Influence wasn’t always quantifiable. Sure, celebrities and models could sell magazines, and there’s no question that Oscar-winning actors, superhuman athletes, chart-topping musicians and globally known politicians can convince people how to think (or to buy certain products). But the idea of influence as a measurable metric is a newer phenomenon, one predicated by normal people…
CBS Joins OpenAP, Whose Members Now Represent The Majority Of National TV Revenue
CBS joined OpenAP, the companies said Monday. The move comes less than a week after CBS’ merger with OpenAP founding member Viacom closed. With CBS joining, OpenAP’s members together represent the majority of national TV ad spend, as well as 92% of all US audiences watching TV. “We heard from buyers that they wanted to… Continue reading »
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Samsung’s Smart Refrigerators Now Store Cool World Trivia and Word of the Day
In addition to shopping for groceries on InstaCart, ordering an Uber ride, streaming tunes on Spotify, keeping an eye on Ring security cams and even ordering delivery on GrubHub, you can now keep your thirst for knowledge on tap on the Samsung’s Family Hub Smart Refrigerators. Take oxymoron, Merriam-Webster’s Word of the Day, for example….
This CBD Brand Paid People $3 via Venmo to Promote Its Post
On Black Friday, Benjamin Witte, founder and CEO of CBD-infused beverage brand Recess, promoted his product on Instagram. The problem: Instagram prohibits brands from advertising products that contain the cannabis-derived compound cannabidiol, more commonly known as CBD. “Any products that contain ingestible Hemp and/or CBD are not currently allowed, nor any products that allude to…
Snapchat Will Debut Its Cameo Video Meme Feature Dec. 18
Snapchat is releasing a new feature on iOS and Android Dec. 18 that enables users to add their faces to popular memes and create short, looping videos. Cameo will make its debut with 150 meme options, and Snapchat said more will be added weekly. If two Snapchatters have Cameo set up, they can team up…