Month: December 2019

A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend. While digital ad sales continued to grow by double digits, it might level off soon, as the industry has seen an overall decrease in ad spend…

TV viewership is now decreasing faster than linear TV inventory prices are increasing, according to Magna’s latest forecast. This shift is causing the TV networks’ revenues to slip. Global linear TV ad spend was down 4% year over year to $289 billion in 2019, according to Magna. This year for the first time, TV represented… Continue reading »

The post Magna: Marketers Are Getting Priced Out By Skyrocketing TV Ad Rates appeared first on AdExchanger.

Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released today by the
major ad agency holding companies. In this analysis, Publicis Media’s Zenith provides its projections for the sub-components of internet advertising, with “display” showing the greatest overall
expansion.

The global ad economy will expand 4.5% in 2020, according to a consensus estimate of Madison Avenue’s leading ad forecasters calculated by Research Intelligencer. While the absolute projections of
individual agency outlooks vary from a low of +3.9% to a high of +5.7% for next year, the consensus generally is that 2019 ended better than many expected, but the world’s global ad expansion is
slowing down and will trail overall economic growth for the foreseeable future.

Coke, Chevrolet, Casio, Burger King, Reebok, Adidas, Old Navy. Netflix content including “Stranger Things,” “GLOW,” “El Camino” and the animated Christmas film “Klaus” are increasingly fertile ground for in-show product placements and brand tie-ins. Originals serve as the inspiration for new consumer products. But most of those deals are struck directly between Netflix and the… Continue reading »

The post Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals appeared first on AdExchanger.

The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiments,
research, technology — and of course, content.

A drone directed by artificial intelligence takes on a leading pro racer, in a contest that may help shape future humanitarian efforts.

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the… Continue reading »

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