Honda Employs Snapchat For Rose Bowl Activation
Honda has the lead float in the Rose Parade. Themed “Our Hope for the Future,” it celebrates the optimism of children.
2010s: Decade of Mobile, Streaming
When Was The Year Of Mobile Anyway? Some thought it was 2007. Others were still waiting for it in 2012.
FCC Urged To Collect Better Information About Broadband Deployment, Price
The Commission must make more robust changes to accurately understand the state of broadband access and adoption across the country,” Access Now, New America’s Open Technology Institute, Public
Knowledge and others say in a filing with the FCC.
Knowledge and others say in a filing with the FCC.
‘Crazy’ Presidential Tweets: Pelosi Gaining On Sanders
For someone who has described himself as an expert on branding, the President of the United States doesn’t seem to understand the core tenets of consistency, continuity and indelibility that make for
great brands. At least that appears to be the case in the way he tries to label the brands of his adversaries. In recent weeks, he has switched from nicknaming House Speaker Nancy Pelosi “Nervous
Nancy” to “Crazy Nancy” in an effort to disparage her. The problem is that it’s a label he has routinely assigned to others — most notably Democratic candidate Bernie Sanders, as well as Joe Biden,
and a slew of others over the years.
great brands. At least that appears to be the case in the way he tries to label the brands of his adversaries. In recent weeks, he has switched from nicknaming House Speaker Nancy Pelosi “Nervous
Nancy” to “Crazy Nancy” in an effort to disparage her. The problem is that it’s a label he has routinely assigned to others — most notably Democratic candidate Bernie Sanders, as well as Joe Biden,
and a slew of others over the years.
Omnicom Names New University Dean
Omnicom has appointed Karen van Bergen Dean of Omnicom University, the holding company’s management development program.
Van Bergen previously served as CEO of Omnicom
Public Relations Group (OPRG). John Doolittle, President of The DAS Group of Companies, will assume van Bergen’s responsibilities at OPRG as CEO while an external search is conducted to find a
permanent successor.
Van Bergen succeeds Janet Riccio, who passed away earlier
this year after a battle with ALS.
Presidential Candidates Bloomberg, Steyer Continue To Spend Big On National TV Advertising
The Tom Steyer 2020 campaign has spent $17.3 million on national/regional TV commercials, while the Mike Bloomberg 2020 campaign has spent $13.8 million for the period from Nov. 26 through Dec. 25,
according to iSpot.tv.
according to iSpot.tv.
What Would Ad Industry Do If It Heard 22% Of Nielsen’s TV Panel Were Bots?
Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital?
Spotify: Here’s How to Change Your Notifications Settings
Spotify offers lots of different email and push notification options that can alert you about new music, playlist updates and more. Our guide will show you how to turn specific notifications on or off to suit your tastes. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home…
Trump Pence 2020 Goes Direct-To-Voters For Campaign Strategy
Trump Pence 2020 Campaign Manager Brad Parscale went direct-to-voters this morning in an email campaign soliciting them to “help craft our 2020 strategy.” The email, which is part of the campaigns
standard fund-raising tactics, also included a survey asking supporters some open-ended questions such as which states it should “focus our resources in,” as well as a series of yes/no questions
including whether the campaign should recruit more volunteers, whether campaign rallies are “effective,” and whether the campaign should spend more on TV or online ads.
standard fund-raising tactics, also included a survey asking supporters some open-ended questions such as which states it should “focus our resources in,” as well as a series of yes/no questions
including whether the campaign should recruit more volunteers, whether campaign rallies are “effective,” and whether the campaign should spend more on TV or online ads.