Inside Showtime’s Huge Experiential Marketing Push for The L Word: Generation Q

Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime’s reboot of the drama series that premieres Sunday. To celebrate the return of the series–which follows the lives of a group of lesbians,…

Foursquare Elevates Recently Hired President David Shim to CEO

David Shim, who joined the location-based technology platform Foursquare as president in June, has been elevated to CEO and added to the board of directors, the company announced today. Current CEO Jeff Glueck is leaving Foursquare at year’s end to explore new opportunities. Shim had been founder and CEO of Placed, which was established in…

Spotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habits

Spotify is splashing huge Bonnie Tyler heads and horses in cowboy boots across billboards for its annual year-end Wrapped campaign, which rolled out on Dec. 5. This year it’s not just looking back on 2019; it’s looking back on an entire decade. And what did the world listen to over the past 10 years, asks…

The FAA Declares War on Christmas

Watch out, Clark Griswold. The Federal Aviation Administration just issued a warning against holiday “laser light displays” aimed at the sky, which can interfere with pilots’ vision. Between Jan. 1 and Nov. 23, the agency recorded 5,486 “laser incidents,” up from 4,949 in 2018. That total includes both holiday lights and laser pointers. The FAA…

Spotify: Here’s How to Change Your Volume Level Setting

Did you know that Spotify allows you to control the volume of the content you play outside of just using a volume bar? The platform also allows you to set your overall “volume level” by selecting “loud,” “normal” or “quiet.” Our guide will show you how to change your volume level setting from within the…

The Big Story: Amazon – From Third To First?

As much as Amazon’s advertising platform has grown in recent years, will it ever surpass Google or Facebook? This week on The Big Story, the AdExchanger team looks at that question, and addresses some of the factors holding Amazon Advertising back – from availability of inventory, availability of data and the usability of its technology.Continue reading »

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13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflix

Netflix’s most high-profile movie yet–the gangster epic The Irishman, directed by Martin Scorsese and starring Robert De Niro and Al Pacino–had a strong debut, with 13.2 million U.S. accounts streaming the film in its five days, according to Nielsen. The 3.5-hour drama averaged nearly 2.6 million U.S. viewers on its premiere date, Wednesday, Nov. 27….

Here Are 3 Logo Design Trends We Can Expect Coming Into 2020

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere…

CBS Scores Half The Top 10 Shows Of New Season

CBS’ “All Rise” is averaging 7.0 million viewers in prime time, followed by “The Unicorn,” “Bob Hearts Abishola,” “Carol’s Second Act” and “Evil.”