Month: December 2019

This week’s news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be.

In 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google’s recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions…

United Airlines, the world’s third-largest airline, announced late Thursday night that current CEO Oscar Munoz will transition to the role of executive chairman of the board of directors. Current United president Scott Kirby will take his place, stepping into the chief executive role by May 2020, according to a statement from the airline. Munoz, who…

Everything you need to know about what an influencer is, the history of influencers, the difference between influencers and celebrities, and more.

Financial data continues to be downplayed by local TV station groups as they talk up retransmission and other digital revenues.

Political advertisers must ensure they are running brand-safe campaigns to effectively reach the right voters.

As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services–but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services…