Month: December 2019

Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. The color standards and forecasting company announced the hue, officially named Pantone 19-4052, as the Color of the Year for 2020 on Wednesday. The reveal marks a bold switch from 2019’s Living Coral and other brighter…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not… Continue reading »

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It’s 2019 and the Gen Zers are Ok Boomer-ing en masse online and reportedly on the streets. Meanwhile, media has deemed Gen X a “so-so” mess and claims the millenials are doomed. Needless to say, it’s been tough for generations to make peace with each other this year, considering we’ve spent most of it pointing…

What were Amazon’s more than 100 million Prime members doing with their ever-faster shipping and ad-free streaming this year? The Best of Prime 2019 list is out with all the details. The report remains slim on specifics like, say, an updated membership figure (it was last reported in April 2018), beyond noting that it added…

Home Depot is making over its tagline to “How doers get more done.” According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC…

Fraudulent ads are an ongoing problem for social media platforms, but crackdowns can be difficult. However, Facebook announced it’s escalated one of those battles to a lawsuit. On Thursday, the social network announced legal action against China-based ILikeAd Media International Company, as well as a marketer and developer working for the firm, over malware created…

Did anyone ask for this? Probably not. And yet KFC’s fried chicken-scented firelogs still sold like hotcakes last year when they made their debut. After the 2018 batch of “11 Herbs & Spices Firelogs” sold out in three hours, the brand decided to bring them back in a bigger way for 2019. Now available for…

Twitter debuted @TwitterRetweets Thursday, representing the social network’s first dedicated and operated place to highlight tweets that went viral and drew the most engagement. The @TwitterRetweets account will be active every day, and some of the first tweets it chose to highlight are embedded below. The debut of @TwitterRetweets follows moves by Twitter earlier this…

Macy’s announced today that Hal Lawton, president of the 161-year-old retailer, is resigning, effective Friday. After two years with Macy’s, Lawton will be taking over as CEO of Tennessee-based Tractor Supply Company. “Hal has made significant contributions to the business over the past two years, including improving the Macy’s operational cadence. Hal also helped us…

The IAB on Thursday released its California Consumer Privacy Act (CCPA) compliance framework, the legal and technical mechanism for using ad-targeting data or first-party publisher data in programmatic advertising. It also released a legal agreement meant to accompany the compliance framework. Get it all here. The finished framework comes only two weeks after it first… Continue reading »

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