Janae Redmond Is Leaving Twitter’s MoPub After 7 Years
Janae Redmond, vice president of Twitter’s MoPub mobile ad network, is leaving after seven years. Redmond revealed her departure in a series of tweets, saying that she will take some time off before deciding on her next destination. 1/ After 7 years with @mopub @twitter, I have made the incredibly difficult decision to close this…
FTC’s Amazon Investigation Reportedly Widens to Include Its Web Services
The Federal Trade Commission is reportedly expanding its investigation into Amazon to include its cloud computing business, Amazon Web Services. That’s according to Bloomberg, which cited people familiar with the matter. Amazon declined Adweek’s request for comment. A spokesperson for the FTC said the agency does not “comment on or confirm the existence of investigations.”…
Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths
Gamers know the experience when they are deep into a session and really want a snack but can’t bear to take their hands away from the controller for even a second. To satisfy even the most focused of gamers, Pringles created the Hunger Hammer, the perfect gag gift for the holidays. The brand and agency…
Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade
After two years with mattress industry disruptor Casper, chief marketing officer Jeff Brooks is leaving to join insurance startup Lemonade. He’ll be taking charge of Lemonade’s in-house creative agency, which was announced over the summer. “Lemonade doesn’t look, sound or act like a traditional insurance brand, and that’s the recipe for building something special and…
Xandr’s New HQ Mixes Contemporary Design With Historic Charm
When Xandr was founded in September 2018, CEO Brian Lesser was presented with the challenge of merging three businesses with differing cultures into one company. Xandr’s new flagship office space in the Flatiron neighborhood of Manhattan is a crucial element of Lesser’s plan for bringing that to fruition. “A big part of culture is making…
MDC Partners Forms New Agency Network With Doner at the Helm
MDC Partners is combining seven of its agencies into a new network led by Detroit-based Doner, marking the latest shake-up under chairman and CEO Mark Penn’s leadership. Called Doner Partners Network, the North American entity includes its namesake agency plus six of the holding company’s specialist shops: brand strategy agency KWT Global (formerly Kwittken); PR,…
Peloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a Movement
Why do women and even men find the new Peloton holiday ad so disturbing? Because it’s full of some subtle and (some not-so-subtle) triggers that indicate that marketers are still living in the past and can’t seem to catch up. But rather than join the internet flurry of anger and mockery, I’d rather share some…
Product Placement Campaigns Need Purpose or Viewers Won’t Be Impressed
In a world where consumers are demanding that their favorite brands take ethical stances, purpose-driven advertising has become top of mind for brands, including product placement efforts. According to an Accenture Strategy research report, nearly two-thirds (63%) of consumers globally prefer to buy goods and services from companies that have a shared purpose that reflects…
How Elf Cosmetics Created the Most Influential Campaign on TikTok
When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the end, there were more than 2 million videos created, with over 8 million streams across streaming platforms, a partnership with…