Month: December 2019

Should auld acquaintance be forgot? Not on your life — especially when remembering the TV immortals who died in 2019.

What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Its origins can be traced to January 2015, when Chris Messina (who you may also know as the inventor of the hashtag) coined it in a post on Medium, describing the…

Consumers engage deeply with all things entertainment. That could be a future part of every tech company’s broader strategy.

The 2010s may well be remembered as the decade that fashion became fast, when retailers quickly flipped styles from the catwalk to the clothing rack. In 2010, Amazon Prime had fewer than 25 million subscribers, and H&M didn’t operate an ecommerce website in the U.S. European favorites like Mango and Zara were beginning to make…

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best Cannabis Marketing Campaigns of 2019 Thanks to…

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights. Amazon got a late start…

The direct-to-consumer landscape heated up in 2019, with several brands achieving unicorn status, CEO shakeups, and more companies opening up a brick-and-mortar presence. As 2020 kicks off a new decade, the DTC space continues to change, with industry experts predicting more acquisitions, an expanding home category, a new kind of sustainability messaging and more. Mergers…