Month: December 2019

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,… Continue reading »

The post Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline appeared first on AdExchanger.

Expedia Group, the online travel conglomerate that includes Orbitz, Vrbo, Hotwire and several other metasearch engines, announced this morning that CEO Mark Okerstrom and CFO Alan Pickerill have resigned. Their resignations come after a reorganization plan led by Okerstrom failed to bring results in the company’s third quarter. Expedia chairman Barry Diller will now oversee…

Superstar C?line Dion teamed up with Instagram on a 1990s nostalgia gift guide featuring 18 shoppable brands on the Facebook-owned photo- and video-sharing network. Instagram said in a blog post, “From #asif to #grunge, ’90s nostalgia is one of the biggest trends in culture, retail and especially on Instagram. And with Instagram Shopping, not only…

LinkedIn senior vice president and chief people officer Christina Hall is no longer with the company. Giles Turner and Amy Thomson of Bloomberg reported that Hall’s departure was due to an internal compliance issue, but LinkedIn would not comment on the reasons for the move. Nina McQueen, currently vp of global talent, benefits and employee…

The visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock’s 2020 Color Report. Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature three deeper hues: lush lava, aqua menthe and phantom blue. “It’s a huge difference, and…

Latency–the delay that occurs in communication over a network–remains the enemy of ad tech, and by extension, the enemy of publishers and agencies relying on increasingly sophisticated tools to drive revenue and engage audiences. With real-time bidding demanding sub-100-millisecond response times, advertisers are careful to avoid any process that could hinder their ability to win…

Existing regulations protect consumers “by providing them with transparency and the ability to cancel recurring charges,” the Association of National Advertisers says in comments filed with the FTC
this week.

GroupM’s revised ad outlook for U.S. ad spending provides some impetus for a 2019 expansion, but reduces the scenario for 2020. This table represents the most current tracking of U.S. ad outlooks from
the major agency holding company forecasting units.

You hate to see it. Or, for the less sarcastic types, you love to see it. But either way, Peloton’s 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand’s cringey holiday ad. In the spot, a woman is surprised to find her husband got her…