Month: December 2019

Did you know that Spotify allows you to control whether or not your followers can view your listening activity? Our guide will show you how this works. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home screen, tap the gear icon in the top-right corner of the…

“Personalization” may indeed be the biggest buzzword in marketing right now, but it also represents a fundamental paradox, according to new insights contained in Kantar’s “2020 Media Trends &
Predictions” report, which includes an analysis by Kantar Chief Digital Officer Thomas Zaruba on ethical use of data. Zaruba cites a data paradox showing that while 45% of consumers like seeing ads
personally tailored to their interests, 54% objective to ads targeting them based on their past behavior.

Business directory and review source Yelp shared its 2020 trend reports in the areas of food, beauty and wellness. There were over 28 million new reviews on Yelp over the course of 2019. Yelp trend expert Tara Lewis said on food, “On Yelp, we’re seeing people appreciate international and Asian dishes and flavors, from ube…

The redesigned mobile experience that music-streaming platform Pandora began rolling out in October is now available globally, and the company is promoting its availability with what it is calling its “most ambitious marketing campaign ever.” For You, a new destination within Pandora’s mobile application, is a personalized, dynamically updating discovery feed providing new, custom-curated recommendations…

Reddit revealed that it reached 430 million monthly active users as of the end of October, up 30% year-over-year. The network of interest communities also said it tallied 199 million posts, 1.7 billion comments and 32 billion upvotes as of the end of October, with monthly comments up 37% compared with 2018 and its monthly…

An IAB study in August showed 76% of those who regularly stream video say they watched ad-supported OTT. Premium video streaming has gained big momentum, particular with D2C advertisers.

With cookies in decline, Dotdash wants to be the publisher that helps marketers weather the transition. With nearly a dozen media brands that span personal finance, weddings, lifestyle, wellness, beauty and travel, Dotdash prides itself on helping more than 100 million users find answers, yielding an enormous cache of intent data. Since its sites often… Continue reading »

The post Dotdash Uses Intent Data To Prepare For A Cookieless Future appeared first on AdExchanger.

Carat USA has promoted Angela Steele to CEO, succeeding Michael Epstein, who was promoted to global CEO of the Dentsu Aegis Network unit earlier this year. She had been the agency’s chief strategy
officer.

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in… Continue reading »

The post LiveRamp Launches Its Own Consent Management Platform (CCPA ETA: 28 Days) appeared first on AdExchanger.

The home sharing service is adopting a more conciliatory tone with local regulators ahead of an expected initial public offering next year.