Alphabet has announced that its CEO and its president, Larry Page and Sergey Brin, respectively, have stepped down from their roles and that Sundar Pichai, the current Google chief exec, will now also assume the role of CEO of parent company Alphabet. The change is effective immediately although both will continue their involvement as co-founders,…
Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly
Coty, the owner of a host of household names including Covergirl, Gucci fragrance and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have come to light following the recent exit of…
Changes to Housing, Employment and Credit Ads on Facebook Go Into Effect Wednesday
Facebook provided an update on its efforts to prevent usage of its platform for discrimination in ads for housing, employment or credit. The social network said in August that advertisers, developers and partners must indicate when their ads promote housing, employment or credit by selecting a special ad category, which began rolling out in Ads…
Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground
Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report. Nearly half–46%–of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in…
Coca-Cola Will Air a 60-Second Spot in Super Bowl 54 After a Taking a Year Off
Following a one-year hiatus, Coca-Cola has purchased a 60-second commercial set to appear in Fox’s broadcast of Super Bowl 54, as first reported this afternoon by Variety. The last time the soda conglomerate made an appearance during the Big Game was in 2018 with the culturally resonant and poetic “The Wonder of Us.” The memorable…
60 Minutes to Get to the Real Core of Happiness | NAC Orlando Keynote 2019
In this keynote, Gary takes a deep dive into finding the root of what is causing your unhappiness and preventing you from executing on things you really want to d. Whether it’s starting a podcast, making a new video or sharing a picture of yourself, a lot of it ultimately comes down to people overvaluing judgment and what is “socially acceptable” over what would actually make them happy. Gary goes into great detail about how this mindset is damaging and some of the things you can do to break out of that thinking pattern. Be sure to check the comments for the full list of timestamps… Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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Unilever Creates New Chief Digital and Marketing Officer Role
Change is coming to Unilever, as the CPG giant recently announced the creation of a new role: chief digital and marketing officer. The spot will be filled by Conny Braams, who has served as executive vice president of Unilever Middle Europe since 2016. “Her experience will be critical to the transformation of Unilever into a…
How Do People on Facebook Feel About the Accuracy of Categories in Their Ad Preferences?
A new study from Pew Research Center arrived at some seemingly obvious conclusions about the correlation between usage of Facebook and how much the social network learns about people through that usage. Pew conducted a survey in which Facebook users were asked to review their ad preferences on the social network, with roughly nine out…
JCPenney Names Karl Walsh Chief Digital Officer
The challenge of returning J.C. Penney’s digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today. Walsh has more than 18 years of ecommerce experience and was previously the chief digital officer at jewelry…
Reebok’s First Plant-Based Running Shoe Comes With an Ingredients List
In developing its newest shoe, Reebok tried to answer one tough question: How can it create a high-performance running shoe using only natural, sustainable materials? To find the right ingredients for the new Reebok Forever Floatride Grow, the athletic brand’s innovation team tested dozens of unconventional materials, from fruits and mushrooms to all kinds of…