Month: December 2019

Cyber Monday 2019 did not disappoint as U.S. consumers spent $9.4 billion online, obliterating the previous record of $7.9 billion set on the same day in 2018. That’s year-over-year growth of 19.7%, which is also higher than the growth rate last year, according to data provider Adobe Analytics. Customer relationship management software provider Salesforce pegged…

Facebook built an internal chatbot to help its employees answer tough questions from family and friends about the company’s often controversial policies. The social network said the tool, named Liam Bot, has been in beta since May, and it is available to any employee of the company who opts in. Topics covered by Liam Bot…

Google says it’s against company policies for advertisers to make false claims, but when it comes to politicians, not all lies are created equal. 

When we spoke with Lena Waithe for Adweek’s L.A. issue in October, she was both excited and nervous about her new movie Queen & Slim because “it’s the first feature that I’ve written that really took people by surprise, and the industry really responded to it.” Now, audiences have, too: Queen & Slim made $15.8…

Despite concerns over the shorter 2019 holiday shopping season, consumers didn’t shy away from buying gifts on the busiest retail weekend of the year. This year boasted the biggest Black Friday ever. According to Adobe Analytics, consumers spent $7.4 billion online, with $2.9 billion of sales occurring through smartphones. On Thanksgiving, 44.9% of revenue came…

Twitter rolled out Twitter Brand Surveys for all managed accounts in Brazil, Canada, Japan, the U.K. and the U.S. Twitter Dianne Francisco, who works on product marketing for the social network, and product manager, revenue products Lauren Perini said in a blog post that the feature was developed with the idea of giving brands running…

It does seem odd, doesn’t it? I mean I’ve thought of Mark Penn, current CEO of MDC Partners, over the years as a political pollster and Clinton loyalist.

With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix’s potential subscriber footprint is nearly double its current worldwide
subscriber total, according to Ampere Analysis.

Executive leadership changes continue at Carat this year, with the Dentsu Aegis Network media agency once again promoting from within. Carat promoted Angela Steele, formerly chief strategy officer, to the position of U.S. CEO. Effective Jan. 1, she will assume leadership of all U.S. operations and management. Steele will serve as the successor to Adweek…