Month: December 2019

“Brand purpose” was 2018’s Marketing Word of the Year according to the Association of National Advertisers, highlighting the industry-crossing trend of imbuing brands with meaning that goes beyond selling products or services. Brands like Patagonia are almost in inextricably linked with their purpose; others, like Pepsi, have struggled to relay theirs. Regardless, brands are increasingly…

The company’s AWS unit will allow customers to tap quantum machines from three startups. The offering follows a similar service from Microsoft.

A year ago, all anyone could talk about was Nike and Colin Kaepernick. While that campaign was considered a breakthrough on just about every level possible, Wieden + Kennedy, in 2018, was hardly defined by one piece of work. Still, it was an undeniable calling card for an agency that takes a great deal of…

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z to get answers to marketers most pressing questions about the post-millennial generation. In past episodes, we’ve covered content consumption habits, their thoughts on the retail experience, and brand loyalty. In the fourth installment of the…

Facebook integrated its WhatsApp messaging application into its Crisis Response tools and added the ability for people to share firsthand accounts of timely information, including photos and videos. The social network said people who want to offer or request help via its Crisis Response pages were previously limited to sending messages via Messenger, but starting…

Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has “held strong,” according to GroupM Business Intelligence Global President Brian Wieser, summing up the
agency holding company’s just-released U.K. ad forecast this morning.

“Tracking,’ defined as benchmarking the value of a marketing organization’s performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken by
the Advertising Trust & Transparency Forum during the recent ProcureCon Marketing 2019 conference in Seattle, WA.

Facebook began testing a photo transfer tool that will enable people to transfer their photos and videos from the social network directly to other online services, beginning with Google Photos. This new feature marks the next step in Facebook’s efforts to provide its users with data portability options. The photo transfer tool was released in…

The We Company was worth $47 billion and then it wasn’t. Peloton Interactive, branded like We to be valued as a tech company and not just a fitness company, is trading 20% off its IPO price. And a range of other direct-to-consumer brands see its stocks flagging as investors shift their focus from growth to…

Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called “traditional media,” according to estimates released today by the World Federation of
Advertisers (WFA).