Month: December 2019

GroupM’s figures are upbeat — but print’s share of UK ad spend has halved in just four years.

Did you know that Spotify allows you to turn on a private session mode if you wish to listen to content anonymously? When this mode is on, information about the content you listen to won’t be shared with others. Our guide will show you how to begin a private session in the Spotify mobile application….

On this week’s episode of Yeah, That’s Probably an Ad, we take you inside the process of selecting Adweek’s 2019 Agencies of the Year with agency and creativity senior editor Doug Zanger, agencies reporter Minda Smiley and Adweek photo editor Kacy Burdette. Plus, we wish you a teary Christmas as brands big and small roll…

Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an “opportunity-to-see” or a performance basis.That’s about to change as
several key developments begin shifting the industry to measuring what has actually been seen or heard, and perhaps most importantly, what people actually paid attention to.

Christina Miller announces the year-end departure, after a transition. EVP Michael Ouweleen will act as interim president.

Ad-tech companies that belong to the self-regulatory organization may only use sensitive data — including precise location data — if consumers are informed that the data will be used for
advertising.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Wieden + Kennedy Named Adweek’s Agency of the Year…