Month: January 2020

Innocean USA has hired Tim Murphy as chief operating officer. In the role, Murphy will be responsible for day-to-day operations and growth strategy, overseeing brand management, strategy, data science, media and experiential across the Hyundai Motor America, Genesis Motor America and Kia Motors America teams. General accounts and business development operations teams will also report…

Delta Air Lines will become the first major airline to give a keynote at the Consumer Electronics Show, but it isn’t the first travel brand to make waves at the annual tech dog-and-pony exhibition in Las Vegas. In 2017, Carnival Corporation’s CEO Arnold Donald unveiled the Ocean Medallion, a tiny, coin-like wearable device that connects…

Starting in February, U-Haul will become the first major company in the transportation and material moving industry to bar nicotine users from employment in 21 states. The new policy will impact applicants in the following states: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont,…

If Jodie Comer wins a Golden Globe this Sunday for her entrancing performance as Killing Eve’s cold-blooded Villanelle, she can make a spot for the trophy right next to her Emmy and BAFTA. If Ryan Reynolds wins … oh wait, that’s not going to happen, given that he’s not nominated. Which is for the best,…

Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital,… Continue reading »

The post Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet appeared first on AdExchanger.

There’s been much speculation as to whether Facebook will follow Twitter and Google’s lead in restricting political ads. And, indeed, it feels like political advertising has tipped into particularly dangerous, manipulative territory hastened by microtargeting and real-time analytics. But as many marketers have experienced, Facebook’s ad filters can be dangerously imprecise when labeling content “political.”…

Since its inception in 2009, Uber has been synonymous with the sharing economy, both the good (easy access to a ride) and the bad (worker exploitation). In the past decade, Uber has grown beyond ride-sharing into food delivery with Uber Eats, cargo and shipping with Uber Freight–and in the next five years, it’s aiming for…

WhatsApp welcomed 2020 with a record 100 billion messages sent worldwide on New Year’s Eve. Dec. 31 marked the biggest single messaging day in the Facebook-owned messaging application’s 10-year-plus history. WhatsApp also said more than 12 billion photos were shared via its platform from midnight through 11:59 p.m. PT on Dec. 31. The five most-used…

Ad industry economist Adam Smith died Dec. 27, 2019. He was 58. Smith, who for the past 14 years was Futures Director at WPP’s GroupM, is best known for his “This Year Next Year” forecast and
tracking reports.

Video creation application TikTok released its first-ever transparency report this week, covering the first six months of 2019. TikTok said it received 298 legal requests for information from 28 countries over the first half of 2019, led by India (99), the U.S. (68) and Japan (28), with no other country reaching double-figures. Director of public…