Month: January 2020

Dracula, the gothic masterpiece from Bram Stoker, is the century-old gift that keeps on giving–not only to fans and content producers, but also to marketers looking for a juicy project to sink their teeth into. Ad mavens in the U.K. have captured the essence of vampiric DNA and blended it with modern outdoor ad tech…

By default, if your Pandora profile is set to “public,” other users are allowed to leave comments on your profile. However, did you know that you can turn this ability off? Our guide will show you how to stop other users from being able to leave comments on your profile. Note: These screenshots were captured…

Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely by her husband,
former President Barack Obama.

That’s according to a rundown by consultant R3 which assessed 489 deals in the marketing services sector last year. Publicis took the crown with its $4.2 billion deal for Epsilon.

You might say advertising technology won the 2016 election, and here we are in 2020, with the stakes higher than ever.

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom… Continue reading »

The post Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste appeared first on AdExchanger.

The business world’s enthusiasm for artificial intelligence has been building towards a fever pitch in the past few years, but those feelings could get a bit more complicated in 2020. Click here to read more. Despite investment, research publications and job demand in the field continuing to grow through 2019, technologists are starting to come…