Month: January 2020

As a DTC marketer, I’ve not only had the benefit of being the head of marketing of one of the newest brands challenging the status quo, but I’ve been able to join a community of DTC marketers that I’ve gotten to know, learn from and share experiences with. DTC marketers today have to be more…

Did you know that Pandora lets you control the kinds of email and push notifications you receive? Our guide will show you how to manage your notifications settings within the Pandora mobile application. Note: These screenshots were captured in the Pandora app on iOS. Step 1: Tap “Profile” in the bottom-right corner of the screen….

Pepsi is kicking off 2020 with a new tagline that encourages consumers to tune out the haters and live life unapologetically. The soft drink brand has debuted “That’s What I Like,” which will appear in ads for Pepsi, Diet Pepsi and Pepsi Zero Sugar indefinitely, beginning with five national TV spots. “That’s What I Like”…

The 2019 National Football League regular season came to an end this past weekend, and Twitter Sports revealed its top 10 tweets of the campaign. The social network said it will share its top tweets every week during the league’s postseason. Twitter Sports’ top 10 tweets of the 2019 NFL regular season were: ???????????? The…

Throw a brick and you’ll hit a 2020 marketing prognosticator, but in a way there’s only one cohort whose predictions matter in this industry: the marketer, who sets strategy and writes all the checks. So we asked six leading brand marketers the following question: “What will be the biggest challenge and opportunity for marketers in… Continue reading »

The post 6 Brand Leaders Offer Their 2020 Predictions appeared first on AdExchanger.

The years come and go, but their metadata persists, thanks to MediaPost’s servers. As many publications do year-in- or decade-in-reviews, I am looking at the 20 most-read stories on MediaPost over
the past 20 years. That’s about as far back as we have data for, and the analysis is as eclectic as it is revealing.

This past year in the marketing world could plausibly be considered the year of Ryan Reynolds. Throughout the year the star, with his Maximum Effort Productions partner George Dewey, continued to put Reynolds’ brand Aviation Gin way ahead of its competitors in terms of impact and exposure. Reynolds, who expanded his portfolio with a stake…