Month: January 2020

A 30-second Super Bowl spot costs $5 million, and could be seen by 100 million live viewers. Depending on your perspective, it could be either the greatest opportunity or the biggest waste of the year. We know one brand’s perspective, at least. PepsiCo, a long-time Super Bowl partner, is back in force this year with… Continue reading »

The post How Pepsi Proves It’s Worth Going All-In On Super Bowl Marketing appeared first on AdExchanger.

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Life finds a way,” in the immortal words of Dr. Ian Malcolm. And so does ad tech, when confronted with adversity. Today’s extinction-level meteorites are taking the form of platform dominance, reduced data availability and a lack of… Continue reading »

The post Podcast: The Verticalization Opportunity In Ad Tech appeared first on AdExchanger.

For most of VaynerMedia’s decade-long existence, it’s been seen in agency circles as a social media shop or, among the more cynical, a vanity project of its outspoken CEO, Gary Vaynerchuk. With more than 15 million followers across social platforms and an often polarizing demeanor, Vaynerchuk certainly isn’t the first influencer or serial entrepreneur to…

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las… Continue reading »

The post There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative appeared first on AdExchanger.

Facebook launched a new toolkit for video game content creators, which will let them set rules for their chat and more. The social network worked with Fair Play Alliance, a group of video game professionals and companies, to create new rules that both content creators and their moderators can use to manage the type of…

Facebook responded to the World Health Organization’s declaration that coronavirus is a public health emergency of international concern by outlining the steps it is taking to prevent misinformation and harmful content about the virus on its platform. Head of health Kang-Xing Jin said in a Newsroom post that the social network’s third-party fact-checkers are reviewing…

MIAMI–Just because Lowe’s isn’t airing a Super Bowl commercial this year, doesn’t mean the hardware giant is sitting out the Big Game. To cap its first year as a sponsor with the National Football League, Lowe’s built an entire neighborhood inside the NFL’s South Beach headquarters, the Miami Beach Convention Center, with each home representing…

Craigslist, the digital platform that disrupted the newspaper classified ad business, appears to be going through some disruption itself. Revenue fell 27% last year — the most significant
year-over-year decline since it has been tracked, according to a special report published by the AIM Group this week.

Less than two months after CBS and Viacom officially merged, the combined company is preparing for its first major top executive shakeup. George Cheeks will step in for Joe Ianniello as president and CEO of CBS Entertainment Group, beginning March 23, with Ianniello leaving the company. Cheeks comes from NBCUniversal, where he had been working…