Month: January 2020

Have you ever found yourself at a party late in the evening with plans to meet a friend, only to have that friend flake out? Well, Coca-Cola wants you to know it feels your pain. During the Super Bowl this Sunday, the beverage giant will premiere an ad campaign for Coca-Cola Energy, starring actor Jonah…

Quibi, the upcoming short-form mobile streaming service, will promote its app and programming on Sunday night with a 30-second Super Bowl spot. On Friday morning, the streaming service released the ad, which depicts a crew of bank robbers distracted mid-escape by Quibi’s content. The spot, which was produced with help from agency BBH LA, will…

MediaCom is now the global media agency for Hasbro, “Campaign” has learned. It reportedly has won the US part of the business from Omnicom Media Group in what is believed to be an effort to
consolidate media duties into one global account.

Rainn Wilson and Little Caesars are both in the Super Bowl for the first time this year. And they went big for the Big Game–really big. “I mean, we had a stuntwoman riding an ostrich,” Wilson told Adweek. “Nothing says Super Bowl commercial like someone riding an ostrich around the set. It was nuts.” While…

Women accounted for 47% of total viewers of Super Bowl LI in 2017, according to Nielsen, and they represent 50.8% of the total population of the U.S., according to the Census Bureau, but you wouldn’t know it by watching commercials during the Big Game. Researchers for YouTube parent Google analyzed 273 Super Bowl ads that…

For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains.

Roku alerted customers that on Friday, Jan. 31, Fox channels would no longer be available on its platform, directing its customers to other services. Roku is dropping a number of Fox apps due to
stalling talks over carriage negotiations.

While the field of candidates vying for the Democratic nomination remains crowded, the Super Bowl has become a contest between Michael Bloomberg and President Donald Trump. Both have huge budgets to spend on political ads and each has purchased 60 seconds of advertising during the game. Even the rollout of the ads, priced at about…

It’s been a few weeks since Google’s monumental announcement that Chrome would stop supporting third-party cookies. This week, we recorded The Big Story live at AdExchanger’s Industry Preview event, with special guests Paul Bannister (cofounder and EVP at CafeMedia) and recurring special guest Ari Paparo (cofounder and CEO of Beeswax) joining the editorial team. The… Continue reading »

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