Month: January 2020

Google’s parent touted its quantum supremacy achievement last year. It doesn’t talk about a group at X working on software.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Marc Pritchard Says P&G’s First Multi-Brand Super Bowl Ad…

Over $5.6 million for a 30-second spot–that’s $187,000 per second. And that is so much money. Click here for more. Obviously, the demo those ads are reaching, the group watching the Big Game live, is critical. And up until a couple years ago, you’d have been sure that that demo was a chip-chomping, beer-guzzling, man-boy….

There’s a hidden cost to even the most successful, buzz-generating Super Bowl ads: All that hard-earned (and expensively acquired) attention can easily bring a website to a standstill or break it altogether. Click here for more. We’re 12-plus years into the “second screen” era, and websites and applications during the Big Game are still frequently…

Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads. Click here for more. The Super Bowl is a long moment wherein competitive agencies cheer for each other and wherein it seems that America…

Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca of advertising, where instead of waiting for commercials to…

The word trends, much like the over-use of exclamation points and Google Docs, has become an emotional trigger for me–especially as it relates to the Super Bowl. Click here for more. For brands, the entire point of spending $5 million-odd dollars for 30 seconds of airtime is to disrupt. To go against the grain of…

It’s just about time for the Super Bowl, the annual apex of sports entertainment that has long been a marketing bonanza. While the biggest drivers of the game’s record ad prices have been in sectors like automotive, technology, beverages, CPG, retail and telco, there’s another small but increasingly reliable category of Super Bowl advertisers: streaming…