Month: February 2020

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB’s “Brand
Disruption 2020” report released this afternoon, put U.S. programmatic ad spending at nearly $79 billion — an increase of 87% from 2017, the first year benchmarked in the report.

Popular Science has a new design and revamped layout to insert a younger and edgier feel that gives readers an experience distinct to the print product.

While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are relatively unfamiliar with a promising
technology that could enable FM radio broadcasters to deliver it. The technology, known as ZoneCasting, is currently being reviewed by the Federal Communications Commission and could be approved later
this year. It would enable FM broadcasters to split advertising copy and/or media buys by geographic zones, making it more competitive as a geo-targeting medium.

In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign using connected TV buys to reach advertisers and media
buyers. The ads, which will run in conventional TV programming, such as the NCAA “March Madness” college basketball tournament, feature two spots created by ad agency BBH, which look and feel like
consumer advertising, but which are full of punchlines aimed at programmatic trading nerds.

Soon, the NFL will start high-profile — and to some — tense negotiations for a new round of multi-year TV-media network deals.

Madison Avenue digital native Jason Heller is back on the operator side — this time on the martech supply side — following a six-year stint as a management consultant at McKinsey. Heller, who
founded seminal digital shop Mass Transit Interactive in the late 1990s before selling it to Horizon Media in 2005, has joined AI-powered ad optimization firm Persado as president.

The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands… Continue reading »

The post Tips For The New Regulation Age: How To Curate And Ethically Use Data To Build Consumer Trust appeared first on AdExchanger.