Month: February 2020

Omnicom Media Group is already rethinking how to monetize attention, in light of Google’s decision to remove third-party cookies from Chrome in two years. “We are starting to push clients to think about attention as dynamic and be more considerate in how we activate against it,” said OMG CEO Scott Hagedorn. But rethinking customer attention… Continue reading »

The post As Cookies Disappear, Omnicom Media Group Rethinks Context And Attention appeared first on AdExchanger.

Why does every damn place—even old-school corporate offices—have to be fun and full of foosball?

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation… Continue reading »

The post Why Every Ad Tech Company Must Understand Differential Privacy appeared first on AdExchanger.

Digitas has promoted Jonathan Tatlow to U.S. Chief
Strategy Officer to lead the 85-person strategic team. In his new role, Tatlow will oversee Digitas’ strategic processes and products across all the agency’s practices, including connected
campaigns, experiences, CRM and Loyalty, as well as marketing transformation. 

He will continue to be based in Boston.

Most recently Tatlow served as executive vice president,
head of strategy, North America. He is also a member of the Digital Executive committee.

Tatlow’s elevation follows several new creative and growth hires at the Publicis Groupe-owned
agency, including Nathalie Huni, EVP, U.S. head of design; Dwayne Koh, SVP, ECD, Digitas West Coast; and Michelle Tang, U.S. head of new business & marketing.

OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide’s new business tracking data. With 369 new account wins and $238.5 million in annualized revenues from the
new business, Omnicom’s OMD unit was No. 1 by a wide margin over its closest peers.

Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson MX, a startup competing with media-buying
systems providers like MediaOcean. The companies said Ascential invested $10 million and that the companies would work together in an unspecified “strategic collaboration.”

Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson MX, a startup competing with media-buying
systems providers like MediaOcean. The companies said Ascential invested $10 million and that the companies would work together in an unspecified “strategic collaboration.”

Media stocks and all major U.S. stock market indices were slammed Monday morning as coronavirus concerns heightened. The Dow Jones Industrials was down a massive 900 points at one point — 3% — to
28,191. The S&P 500 sank 2.5% to 3,253, while the Nasdaq was off 2.9% to 9,299.

Madison Avenue’s acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant R3 Worldwide. That’s about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
R3 discloses data in this year’s report.