Month: February 2020

The TV of the future is looking more and more like the TV of the past.

What if you could target businesses based on their intent signals using an identity marker as indelible as a consumer’s social security number? Well, now you can.

The Russians are coming again… to U.S. media! All to help President Trump win the presidency, again.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Behavioral is the dominant method for targeting online advertising, to the point where it’s become nearly synonymous with the concepts of both “targeting” and programmatic advertising… Continue reading »

The post Planning For Safari Can Prepare Advertisers For Chrome’s Future appeared first on AdExchanger.

Wade Davis and Searchlight Capital Partners will pay $800 million for a controlling stake in the country’s largest Spanish-language media company, with deal announcement expected as early as today,
reports Bloomberg.

Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC — the third-largest audience ever for a single telecast on the cable network.
Analysts says the debate was boosted by the first-time appearance of Michael Bloomberg.

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and… Continue reading »

The post There Is No Magic Co-Viewing Factor On Connected TV appeared first on AdExchanger.