National CineMedia Posts 7% Gain For In-Theater Ad Revenue

Total revenue for the period grew $147.2 million — a record for the quarter — vs. $137.4 million in Q4 2018. Net income was up 17% to $19.1 million, from $16.3 million.

MSNBC/NBC Las Vegas Debate Scores Highest Democratic Presidential Debate Ratings

Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC — the third-largest audience ever for a single telecast on the cable network.
Analysts says the debate was boosted by the first-time appearance of Michael Bloomberg.

Defeated Chess Champ Garry Kasparov Has Made Peace With AI

Twenty-three years after he lost to Deep Blue, Kasparov says people need to work with machines. You have to “nudge the flock of intelligent algorithms.”

Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying toContinue reading »

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The CDP Service Layer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies thatContinue reading »

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