Month: February 2020

First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference and now F8. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona. But the last-minute MWC cancellation less than two… Continue reading »

The post Coronavirus Aside, Some Mobile Ad Tech Companies Doubt The Value of MWC appeared first on AdExchanger.

Although media stocks were hit with dramatic weekly declines along with the major stock market indices at large — around 14% over the last five days, due to mounting concerns over coronavirus — a
number of companies witnessed gains and recovered to some extent on Friday.

The proposed fines—against T-Mobile, AT&T, Verizon, and Sprint—total more than $200 million for their role in breaches of privacy.

Antitrust regulators say they’re interested in data-driven mergers. Now we’ll see how serious they are.

Comcast Corp. — which has long been protective of the set-top-box data set of its cable TV system subscribers — has made a rare measurement deal with Comscore. Comcast’s cable TV set-top-box data
has long been considered a valuable trove of TV viewer information.

Programmatic has provided cover for a massive amount of fraud. It has created faux precision and faux control.

Actually, as of 12pm (EST) today, candidates have spent $1.03 billion, and still counting, on media buys related to the 2020 Presidential primaries and caucuses, according to public file data compiled
by Advertising Analytics.

From cancelled events to supply-chain issues, the impact of the coronavirus continues to ripple throughout the technology industry.