Month: February 2020

Have you ever wondered who exactly it is dishing out fresh snark and challenging other brands to roast battles at @Wendys? Or who has a movie reference or a bad pun for every recipe at @BonAppetit? Or perfectly toeing the inappropriate line (without any actual nudity) at @YouPorn?

I certainly have.

On Sunday morning, I tweeted something that had been in my drafts for quite some time—a tweet to meet the social media managers behind some of the most successful brands. I had been curious as to who managed the @Pokemon account for quite some time, and, since a LinkedIn search yielded little useful information, I opened the question to the community.

Dozens of other social media pros jumped in, introducing themselves and tagging brands whose social managers they wanted to connect with, and many of them responded. Over the course of the day, it expanded into a virtual networking session, with brands and managers jumping in to connect and discuss their creative social strategies.

And for my part, thanks to the help of @MosheIsaacian, the @Pokemon account manager was quickly found—and she shared that she’s a fan of Adweek.

Over 200 social media managers unmasked themselves as the voices of their brands in the thread, along with some of the tactics they’ve used to make an impression on the Twitterverse. We’ve compiled a list of 45 managers who represent some of the biggest and most requested brands in the thread.

1. Leo Morejon, senior manager of social media at Applegate
2. Luke Kintigh, head of content distribution and social media at Autodesk
3. Adrian Molina, senior brand manager at Aviation American Gin
4. Ashley Vogler, officer, marketing product manager, enterprise social media at Bank of America
5. Emma Wartzman, assistant editorial producer at Bon Appetit
6. Alyssa Liu, social media coordinator at Crunchyroll
7. Erin Supinka, associate director of digital engagement at Dartmouth College
8. Taylor Griffin, junior digital strategist at Devries Global (Del Taco)
9. Kristen Nyhan, social media marketing at Delta Air Lines
10. Jeanne Sager, marketing manager at Dictionary.com
11. Miguel Lozada, partnerships manager at Elgato Gaming
12. Wes Finley, marketing and communications at Facebook
13. Michelle Poole, social media coordinator at Golden State Warriors
14. Joanna Rentería, social media strategist at Social Lab at Google
15. Ari Berman, social media insights, consumer marketing, at Social Lab at Google
16. Stephanie Arbetter, senior analyst at Hilton
17. Melly Ramirez, social media, Honda and Acura, at American Honda Motor Company, Inc.
18. Nick Martin, global social engagement at Hootsuite
19. Krystal Wu, social community manager at HubSpot
20. Chad Finnesand, community management at Nike
21. Carter Gossett, community management at Nike
22. Pearl Gabel, digital director at State of New Jersey (@NJGov)
23. Jakob Zamora, marketing manager, social media, at GeForce at NVIDIA
24. Justin Massongill, content communications at Sony Interactive Entertainment (@Playstation)
25. Chaka Cumberbatch-Tinsley, social marketing manager at The Pokémon Company International
26. Benjamin Davey, social media programmer at Red Bull Gaming
27. Sarah Peters, social media specialist at San Francisco International Airport
28. Matt Korn, social media manager at The Walt Disney Company (@shopDisney)
29. John Young, social business advisor at Southwest Airlines
30. Amanda Domuracki, social for podcasts at Spotify
31. Katie McCuen, social media manager at Parcast Studios at Spotify
32. Nathan Allebach, social media manager at Allebach Communications (@steak_umm)
33. Hannah Brown, brand marketing, social, at Stitch Fix
34. Ryan Rimsnider, brand social at T-Mobile
35. Erin Hodges, digital marketing coordinator at Tampa Bay Rays
36. Jessi Reid, conversational lead at Twitter (@TwitterGaming)
37. Alphonzo Terrell, global director of social and editorial at Twitter
38. Joseph Galbo, social media specialist at U.S. Consumer Product Safety Commission
39. Bianca Kea, senior social media manager at Viacom (@VH1)
40. Jonathan Kaufman, social community lead at Visible
41. Ian Suarez, social media manager at Visit Orlando
42. Matt Keck, associate director of conversation design at VML (@Wendys)
43. Lylli Dupere, senior community manager at Pornhub & YouPorn
44. Kate Bryant, social media marketing manager at YouTube Gaming
45. Michelle Pepe, associate social manager at GLOW Social & Digital Agency (@WKCDOGS)

There are plenty more social media managers joining the thread each day, so I highly recommend you scroll through the replies and drop your own tweet.

There is much to learn in college that can be helpful to a career in advertising, from lying to creative excuses to insincerity.

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with… Continue reading »

The post SHE Media Found A New Source Of Revenue: Organic Social Embeds appeared first on AdExchanger.

Facebook and Instagram are bringing a host of music features to Canada, including music stickers on Facebook and Instagram Stories, song lyrics on Instagram and the ability to add songs to Facebook profiles. The social network’s music features began rolling out in the U.S. in 2018 and had been extended to over 30 countries by…

In a post-Brexit world, The Guardian has directed European readers to its international magazine in explosive fashion–by encouraging them to literally break glass to read a copy. The U.K.-based news organization launched an out-of-home campaign in Berlin this week, with posters that depict shattered boxes containing print issues of the Guardian Weekly. As a kickoff…

Brand Velocity Partners (BVP), a private equity firm founded in 2019, is creating a new business model as both a marketing services provider and as an owner of small brands. BVP’s first deal was in January for Original Footwear, which makes gear for police departments and military groups. Last week, it acquired Magma Products, a… Continue reading »

The post Brand Velocity Partners Combines PE Investments With … An Ad Agency appeared first on AdExchanger.

Last week, the IAB played host to the industry’s largest gathering since Google time-called on third-party cookies in its market-leading Chrome web browser. In conference rooms at the luxurious JW Marriott hotel in sunny Palm Desert, the IAB and IAB Tech Lab outlined proposals for the industry to pursue whereby they could seek alternatives to…

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The taxman is knocking on the door in Menlo Park, Calif., and he’s carrying a pretty big bucket. The IRS brought Facebook to trial in a tax court in San Francisco this week, alleging that the social network owes over $9 billion in taxes for understating the value of intellectual property that it sold to…

Even though hotel brands have gone all in on direct booking campaigns, online travel sites like Booking.com and Hotels.com continue to dominate paid search advertising, according to media research firm Kantar. Between Jan. 1 and Feb. 11, Kantar analyzed over 1,600 lodging-related Google search keywords like “las vegas hotels” and “nyc hotels” across desktop and…