Month: February 2020

Multinational investment giant Morgan Stanley announced today that it is acquiring ETrade Financial Corporation in an all-stock purchase valued at $13 billion. According to a statement, the combination between the legacy financial services company and e-brokerage pioneer will “support the full spectrum of wealth,” increasing the balance and breadth of Morgan Stanley’s Wealth Management franchise…

The Amazon CEO’s fund will fundamentally reshape the fight against climate change, whatever Bezos decides to do with it.

There’s about to be a lot more M.M.LaFleur on the campaign trail. The women’s workwear brand, founded by Sarah LaFleur, Narie Foster and Miyako Nakamura in 2011, aims to provide “a more practical, inspired wardrobe” for professional women. And this week, the brand announced that it wants to extend that mission to the women running…

Twitter’s constant tweaks to improve conversation on its platform continued with its addition of the ability to add a new thought to an old tweet. The social network shared the news in a tweet Wednesday. Now you can add a Tweet to one you already Tweeted, faster! pic.twitter.com/j3ktAN6t5o — Twitter (@Twitter) February 19, 2020 The…

Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, is the latest to try the trade-in strategy, with an eco-friendly twist. The DTC brand has launched its first Aluminum…

Less than a year after taking on the global CEO role for Dentsu Aegis Network media agency Carat, Michael Epstein has been promoted once again. Epstein will now serve as CEO of Dentsu Media Products and Services, while retaining his chief executive role for Carat. In the expanded role, he will be responsible for Dentsu…

Five independently owned publishers that serve communities of color and diverse audiences were added to a new pilot group of the Branded Content Project, an initiative being spearheaded by the Local Media Association and Local Media Consortium and funded by a $1 million investment from the Facebook Journalism Project. The Branded Content Project kicked off…

Target’s Rick Gomez says making the shopping experience easier and more personalized is his No. 1 goal in 2020. Just elevated to the position of chief marketing, digital and strategy officer, Gomez is taking what he knows about marketing a $75 billion retailer and applying it to making the guest experience second to none. It…

The billionaire’s presidential campaign is spending big to get people to push his message to their contacts. It might not work.