Month: February 2020

Intrigue. Stalkerish nannies. Infidelity. Murderous spouses. There are only a few filmmakers who can subtly implement such salacious tropes in their work. Then there are those filmmakers who say, “Screw it. Let’s just have the murderous spouse have an affair with the stalkerish nanny right before they kidnap the baby.” It may not earn an…

ViacomCBS will “soft launch” an expanded CBS All Access offering later this year as it looks to bulk up the streaming service and better position the newly combined company to take advantage of the growth in the OTT space, CEO Bob Bakish told investors Thursday morning. In its first-ever earnings presentation following the CBS Corp.-Viacom…

Former New York Mayor Michael Bloomberg’s entry into the Democratic presidential candidate debate fray Wednesday night led to two of the three most-tweeted moments. The most-tweeted moments from Las Vegas Wednesday night were: Bloomberg says of Sen. Bernie Sanders (Vt.), “The best known socialist in the country happens to be a millionaire with three houses”…

Mcgarrybowen New York has been named creative agency of record for Manhattan Mini Storage following a review. The storage company, owned by real estate firm Edison Properties, has garnered a reputation in New York for its bold, often envelope-pushing ads that blanket the city’s buildings and billboards such as one that read: “Your closet space…

Follow some real folks to Sonic, and you’ll find that they’re treating themselves for small milestones or satisfying a fried potato craving. They could be debating the finer points of modern slang, lovingly harassing their siblings or doing whatever else people do in the confines of a car on the way to get a fast…

Dentsu Aegis Network has named Michael Epstein CEO of Media Brands and Product for Dentsu Aegis Media, a new role and some new branding inside the agency holding company. Epstein, who has served as
global CEO of Carat since 2019, will now be responsible for all of DAN’s media brands, including Carat, iProspect, Vizeum, dentsuX and Posterscope.

Under the remit, Assembly will oversee data and media strategy, audience strategy, performance strategy and integrated planning and buying across the Pabst portfolio.

Nielsen recently began rolling out TV audience ratings based on viewers’ political affiliation. While the service seems like a natural heading into what likely is the most consequential political
media-buying season to date, the question is why Nielsen never introduced it before. In the following Q&A, we speak with Nielsen’s Michelle Andreas to get the answers.

Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies,
advertisers will need to adapt to alternative measurement solutions. “It’s not only cookies,” she said. “Marketers will need to future-proof the measurement framework and ask those providing the
insights what they do. They need to start taking an interest in the processes.”

“He’s essentially run an unopposed, over-the-top campaign,” Democratic strategist Joel Payne quipped on Wednesday morning in anticipation of Mike Bloomberg making his first appearance in a Democratic
debate.