Month: February 2020

Presidential candidate Michael Bloomberg’s wealth couldn’t buy him a great debate Wednesday night. This week on The Big Story, the team looks at how his money has affected the paid media space. As our own James Hercher points out: “The ROI only shows up when people turn out to vote.” And, despite vaulting into second… Continue reading »

The post The Big Story: Michael Bloomberg’s Money Bomb appeared first on AdExchanger.

The Democratic debate in Nevada Wednesday night was tuned to by 10.2 million U.S. TV households, an increase of 126% from the last Democratic debate Feb. 7 in New Hampshire, and a 152% increase from
the Democratic debate Jan. 14 in Iowa, according to overnight data released this morning by Samba TV.

It started with a photograph, if not a dream. As Mia Tramz, Time’s editorial director of enterprise and immersive experiences, shuffled between meetings at the publication’s onetime office at 225 Liberty St. in New York, a photograph of Martin Luther King Jr. standing on the steps of the Lincoln Memorial, taken six years before the…

Drinking buttermilk is beginning to catch on in the U.S., helping to make it one of Facebook IQ’s Topics to Watch for January 2020. Conversation about buttermilk and associated topics baking powder, butter, cake, cornmeal, cream, flour, icing, onion, sodium bicarbonate and sugar was up 19 times compared with January 2019 and 2.8 times versus…

Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen’s live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 million. CBS leads
among prime-time networks for entertainment shows only at 7.3 million, down 14% vs. a year ago. NBC is next at 6.1 million, also down 14%. In this category only ABC and Fox have seen gains.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Michael Bloomberg Bankrolls a Huge Social Media and Text…

Elizabeth Paul has left her post as MullenLowe’s U.S. chief strategy officer to take on the same role at The Martin Agency. Previously, The Martin Agency’s chief growth officer Michael Chapman also served as its chief strategy officer, the latter of which he will now concede to Paul. At the Richmond, Va.-based agency, Paul will…