TikTok Adds a Family Safety Mode in U.K., Other European Markets to Follow
Video sharing application TikTok rolled out a new Family Safety Mode in the U.K. Wednesday, with plans to extend it to other markets in Europe in the coming weeks. Family Safety Mode links the accounts of teens with those of their parents, giving the latter control over the app’s digital wellbeing features. In the U.S.,…
Presidential Debates Often Fail Deaf Voters. SignVote Hopes to Change That
Imagine if you tried to watch tonight’s presidential debate but couldn’t understand what was being said. Now imagine if, after several such debates, you went to the polls and found that your questions couldn’t be answered because no one spoke your native language. For some deaf Americans, this is what elections are like. But SignVote,…
McDonald’s Online Shop Is Dropping Quarter Pounder-Inspired Merch
McDonald’s is dropping an all-new line of fan club swag this week in an ode to one of its iconic hamburgers: The Quarter Pounder. The burger-inspired merchandise will allow customers to live, breathe and share their love of the burger, which has been around for five decades. But the products will only be on sale…
White Castle to Test Plant-Based Cheddar Cheese in New York and New Jersey
Diners will have at least one less thing to feel guilty about when they order food at late-night staple White Castle, thanks to the chain’s addition of plant-based cheese to its menu. The burger chain will soon be offering dairy-free cheddar cheese, courtesy of maker GoodPlanet Foods, as an alternative for its customers in New…
African Gods Instagram Filter Seeks to Connect Black American History to Ancient Roots
A new project from agency Eleven is pairing ancient spirits with Instagram selfies in hopes of boosting a version of Black History Month that traces all the way back to antiquity. The agency’s new Instagram filter superimposes the faces of various figures from the Yoruba religion and other traditional African cultures onto a user’s face…
Ofer Druker On Tremor Video’s Plan To Buy Scale And Share In Ad Tech
Tremor Video has had a dizzying few years in ad tech. In 2017, Tremor Video sold its demand-side business to Taptica, while and shortly afterward the sell-side unit rebranded to Telaria and merged with Rubicon. Once the name was available, Taptica re-rebranded as Tremor Video. In 2019, Tremor acquired RhythmOne, an ad network and exchange,… Continue reading »
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Michael Bloomberg Bankrolls a Huge Social Media and Text Message Effort in California
The campaign for Democratic presidential candidate Michael Bloomberg is taking advantage of the billionaire’s vast financial resources by paying more than 500 people in California to support his candidacy via social media posts and text messages to their friends. The Wall Street Journal reported that the effort could wind up costing millions of dollars, citing…
3 Years, 3 Agencies: The Weird Road to Burger King’s Moldy Whopper
When two agencies pitch a similar idea, how does a brand handle it? What about three agencies? Oh and also, what if the idea is really, really weird and potentially toxic for your brand? While many marketers likely would pit their vendors against each other in a high-stress competition to see who would come out…
Pabst Sends Media Account to MDC Partners’ Assembly
Pabst Brewing Company, the Pabst Blue Ribbon (PBR) brewers, has a new media agency partner. Pabst appointed MDC Partners’ Assembly as its media agency of record, following a review. Assembly will be responsible for integrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands. In…