Month: February 2020

While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo’s and Anheuser-Busch InBev’s Corona
beer brand. According to a survey of American beer-drinkers conducted earlier this week by public relations firm 5WPR, 38% said they would not buy Corona beer under any circumstances because of the
spread of the Coronavirus.

The future of local TV station groups will depend, in part, on selling OTT video impressions — on apps/platforms not always their own.

Some artificial intelligence experts think role playing adventure games will help machines learn to be as clever as we are.

Sometimes it seems as if the job of debate moderator is right up there with hosting the Oscars — they have both emerged as thankless jobs.

The press has wide latitude to publish commentary about public figures – that’s the essence of democracy.

If advertising wants to keep using big data sets filled with consumer information, they’ll have to do a better job protecting them. And differential privacy is one of the most promising weapons in the privacy-protecting arsenal. This week on The Big Story, senior editor Allison Schiff dishes on differential privacy. It might sound like an… Continue reading »

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some… Continue reading »

The post Media, Not Ad Slots, Is The Product appeared first on AdExchanger.