Data Centers Aren’t Devouring the Planet’s Electricity—Yet

Although servers are crunching six times as much data as in 2010, energy consumption has stayed relatively flat, thanks to improved hardware efficiency.

Flat Is The New Up? WPP Still Struggles To Grow

In the midst of a three-year turnaround plan, WPP posted lackluster results for Q4 and 2019. Revenues dropped 1.9% in Q4 and 1.6% for 2019, bringing full year revenues to roughly $14 billion. WPP’s stock dropped almost 15%, its sharpest decline since 1992. Most of WPP’s issue stem from North America, where like-for-like revenues droppedContinue reading »

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Podcast: Demandbase CEO Gabe Rogol

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Gabe Rogol, CEO of B2B marketing platform Demandbase, gives an update on his company and the account-based marketing (ABM) trend. ABM tracks closely with programmatic advertising. Both disciplines emerged about 12 years agoContinue reading »

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