Among other industry events, Mobile World Congress was shut down amid concerns about the spread of the coronavirus.
BBB Begins Monitoring Political Ads For Voters, Finds Most Don’t Use Icons
Digital platforms such as Facebook may be opting to take no position on the veracity of political advertising, but the Better Business Bureau (BBB) is stepping up to the plate, announcing it will be
monitoring online content to ensure political advertisers follow the industry’s best practices principles.
monitoring online content to ensure political advertisers follow the industry’s best practices principles.
NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
The new “Spot On” initiative is designed to enable locals to compete for the still small but quickly growing portion of ad budgets shifting from spot TV to streaming. The group of 42 NBC and Telemundo
stations and their digital assets can now activate complex OTT/CTV campaigns across all U.S. DMAs and NBCUniversal’s sports regional networks, and deliver real-time reporting and business results,
according to NBCU.
stations and their digital assets can now activate complex OTT/CTV campaigns across all U.S. DMAs and NBCUniversal’s sports regional networks, and deliver real-time reporting and business results,
according to NBCU.
Marketer ‘Optimism’ Rebounding: Climbs From Six Months, Year Ago
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The CMO
Survey, conducted by Duke Fuqua, Deloitte, and the American Marketing Association. February rose 2.8 points to a confidence index of 62.7 in February from an index of 59.8. The index represents the
average of respondents rating their confidence on a 100-point scale with 100 representing “most optimistic.”
Survey, conducted by Duke Fuqua, Deloitte, and the American Marketing Association. February rose 2.8 points to a confidence index of 62.7 in February from an index of 59.8. The index represents the
average of respondents rating their confidence on a 100-point scale with 100 representing “most optimistic.”
South Carolina Debate Slides 17% From New Hampshire
CBS’ telecast of the Democratic debate in Charleston, SC on Tuesday night declined 17% from NBC/MSNBC’s telecast of the Feb. 19 New Hampshire debate in terms of the number of U.S. TV households tuning
into it, according to overnight estimates from Samba TV. Charleston, however, was up 25% compared with the average 6.81 million households that have tuned into the four Democratic primary/caucus
debates to date.
into it, according to overnight estimates from Samba TV. Charleston, however, was up 25% compared with the average 6.81 million households that have tuned into the four Democratic primary/caucus
debates to date.
Dispatches From Philadelphia: AMC’s ‘Elsewhere’ Is Another Winner
Those seeking to go elsewhere have a tantalizing new option this weekend — “Dispatches From Elsewhere” on AMC.
Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
Nearly half of ad execs say they are using mobile audio advertising in lieu of traditional AM/FM radio media buys, according to a survey of advertisers and agencies conducted by Advertiser Perceptions
in November 2019.
in November 2019.
TikTok Achieves Critical Mass, Approaches Twitter’s Share Of Social Users
Social media phenom TikTok has achieved critical mass, according to the first-ever official estimates from eMarketer. With more than 45 million users accessing the social media platform at least once
monthly, TikTok is approaching Twitter’s share of social media users, and is ascending fast.
monthly, TikTok is approaching Twitter’s share of social media users, and is ascending fast.
Obama Demands South Carolina Stations Stop Airing Distorted Anti-Biden Ad
The ad uses a passage from the former President’s book out of context to falsely imply that he attacked Biden.
February 27, 2020 – The rock climber was…
The rock climber was much boulder than his wife and decided to climb the world’s tallest mountain. When asked what she was going to do with him gone so long, she responded, ‘Alpine for his return and climb the walls with boredom.’
