Month: February 2020

McCann has promoted Lyndsey Corona to chief growth officer for North America, a role in which she will lead expansion and new business at its offices in New York, Detroit, Minneapolis, San Francisco and Los Angeles, as well as the agency’s operations across Canada. Corona previously served as chief growth officer at McCann New York….

For anyone who’s wanted to fulfill a creative idea with a digital project, Adobe is reminding folks it has the tools to make it happen. The software company has debuted a new campaign timed to the 92nd annual Academy Awards, themed around democratizing creativity and making its suite of programs accessible to everyone. Adobe will…

As brands continue to explore the hospitality space by producing their own overnight experiences, hotel brands are still getting creative with how they engage their guests. Kimpton Hotels & Restaurants made photography the focus of its latest in-hotel experience as part of a new partnership with Fotografiska, a Swedish photography museum that recently opened its…

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ad server – codename: Project Tao – during the first half of 2020, and roll out a revamped version of its mobile application promotion product (MAP). Last… Continue reading »

The post Twitter Had A Good Quarter As It Doubles Down On Ad Server Revamp And Direct Response appeared first on AdExchanger.

Did you know that Facebook allows you to download a copy of your information? This can include everything from the posts you’ve shared to your payment history, search history and beyond. You can download all of your information at once, or you can choose which types of data you wish to download. Our guide will…

More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough.

Conceived to give brands greater insight into the consumer journey from prospect to purchaser and stops along the way, the new company will leverage Horizon’s media insights, scale and proprietary
business intelligence platforms, which are infused with artificial intelligence.

TV’s got Nielsen (sort of), but there’s no universal metric for video content quality across platforms and the open web. OpenSlate wants to fill that gap with a revamped SlateScore, its rating tool that grades video content quality for engagement, consistency, momentum, reach and brand safety. Starting Thursday, SlateScore will extend from YouTube to in-stream… Continue reading »

The post OpenSlate Overhauls Its Content Rating Tool And Expands From YouTube To Facebook appeared first on AdExchanger.

New York Times posted strong results stemming from digital subscriptions, Facebook licensing revenue, its new TV show The Weekly, The Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4… Continue reading »

The post New York Times Shows Growth Everywhere But Advertising appeared first on AdExchanger.