Month: February 2020

When is it good news for a driver stranded in the middle of nowhere to get caught in a thunderous cow stampede? When tough-guy-with-a-heart-of-gold, John Cena is riding one of those bovines. The actor-wrestler (and frequent ad pitchman) stars in a new campaign from Experian that has him leading a surreal charge of talking purple-spotted…

You watch a show like “Indebted” with an air of disbelief that they are still making TV shows like this.

Television broadcasters using interactive storytelling platform Tagboard can now add content and conversations from Reddit thanks to a partnership between the two companies that was revealed Thursday. The pact marks Reddit’s first foray into aggregated content sourcing for broadcast, and the 250-plus global broadcast entities on the Tagboard platform can incorporate the voices and ideas…

For the first time ever, Google revealed a breakout of revenue for YouTube – and the sum is eye-opening. TV networks should take note.

The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605’s data on 21 million U.S. households, measure and
analyze by demographics, psychographics, purchase and other segments, and analyze time-shifted viewership across linear, over-the-air, DVR and set-top-box VOD, says 605.

Publicis Groupe today reported a 2.3% organic revenue decline for 2019 in what the Groupe termed a “Challenging Year.”

Automaker Acura is extending its “Less Talk, More Drive” television campaign to a game that can be played on mobile and desktop, and via Facebook’s Instant Games platform. Beat That, which is free, lets players race on six unique tracks that were featured in the TV spot, driving the corresponding Acura vehicle. The company said…