A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO. “Today’s brand marketers need a…
Billy Porter and Logo Offer Up an LGBTQ Alternative to the State of the Union Address
On Tuesday night, President Trump delivered the annual State of the Union address before Congress. Trump took credit for what he called a “blue-collar boom” and generally sharpened his reelection messaging, but all we remember now is Nancy Pelosi standing behind the president ruthlessly tearing up a copy of his speech, page by page–and that…
Diary of a Wimpy Kid Is Coming to a Social Platform Near You
Popular kids’ fiction book series and movie franchise Diary of a Wimpy Kid is coming to Facebook, Instagram and Snapchat in augmented reality form. Wimpy Kid expanded its partnership with Bare Tree Media to bring AR effects to the social platforms, as well as to add digital stickers to Baidu’s keyboard applications worldwide, including Facemoji…
Pabst Blue Ribbon Names 72andSunny Los Angeles Lead Creative Agency
It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon. The agency has been given lead creative duties for Pabst Blue Ribbon, the lager that’s been a hipster favorite since the early aughts. It’s an interesting move for a brand that typically shies…
Shutterstock Puts Pop Art Spin on Oscar-Nominated Films
Whether you’re rooting for Little Women or Joker at the Oscars on Sunday, Shutterstock is celebrating all nine best picture nominees by giving them pop art makeovers. The stock image provider’s Oscar Pop poster series is back for its eighth year, spotlighting the Best Picture nominees at the 92nd Academy Awards with reimagined film posters…
Facebook Audience Network Will No Longer Offer Mobile Web and In-Stream Placements
Facebook is pulling the plug on mobile web placements and in-stream placements on the mobile web via its Facebook Audience Network as of April 11. A Facebook spokesperson said these placements represented very small pieces of Facebook Audience Network’s business, and their removal will not have a material impact. The core component of Facebook Audience…
Media Companies Are (Still) Changing Hands Like Hotcakes
Facing a challenging environment in which publishers are competing with big tech companies (namely Facebook and Google, though Amazon is rising) for digital ad dollars, media companies have banded together and merged, consolidating resources to ride out the turbulence. It’s a tactic as old as the industry itself, and just this week a number of…
LinkedIn CEO Jeff Weiner Is Stepping Down After 11 Years
After 11 years at the helm of LinkedIn, Jeff Weiner will step down as CEO and be replaced by Ryan Roslansky, LinkedIn’s current head of product. Weiner, who took over as CEO in 2009 after joining from Yahoo, steered the social platform through its $27 billion acquisition by Microsoft in 2017. In an email to…
How Aramco Became the Biggest Company in the World | WSJ
P&G’s Push for Diverse Voices Doubles as Brand Building
In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers. “People want to see authentic stories,” Pritchard said. “So when our brands are associated with that, people will feel better about our brands.”…