Disney+ Delivers Better-Than-Expected Q4, Adds 26.5M Subs

Disney chairman/CEO Bog Iger said half of Disney+ subscribers came from its own website/digital platforms and 20% from a high-profile Verizon promotional deal, with the rest coming from other
third-party services, Roku, Apple TV, and others. Analysts estimated Disney+ could have gained as much as 10 million in subscribers from a Verizon promotion that gives its users a free initial year of
Disney+.

Protocol, New Tech Site From Politico’s Publisher, Is Up and Running

After Robert Allbritton, publisher of politics-centric news organization Politico, saw the need to cover an aggressively changing tech industry, he landed on a concept that borrowed from the political site’s model: niche reporting that would draw loyal readers from the areas it covers. Editors want this new tech site, which went live today, to prioritize…

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

This year’s Super Bowl welcomed a brand-new first-time advertiser: Facebook. To make its Super Bowl debut and promote its Groups feature, Facebook selected Chris Rock and Sylvester Stallone to star in a 60-second spot. At ages 54 and 73, respectively, these two iconic celebrities both hail from a powerful consumer demographic: the 50-plus audience. Facebook…

Snapchat’s Daily Users Increase in Q4, But So Does Snap Inc.’s Net Loss

Snapchat continued to add daily active users during the fourth quarter of 2019, but parent company Snap Inc. was still in the red for the quarter, posting a net loss of $241 million. Snap reported $561 million in revenue for the quarter, up 44% year-over-year. However, the company’s net loss was $49 million higher than…

A New Alcohol-Free Beverage Startup Wants You to Party Like It’s 2020

Choose these libations with names like Dream Light and High Rhode for an evening of “clear conversation” and “conscious connection” that you’ll fully remember tomorrow. Wait, you call this a party? Indeed, the Kin brand is hawking its “nightlife beverages” with exactly this pitch, deliberately a world away from the Mad Men era of lampshades-on-heads…

Spotify Acquires The Ringer As Podcast Listening Soars

It’s been just a year since Spotify entered the podcasting market, and consumption is already growing like gangbusters. Podcast hours streamed on the platform grew 200% year over year, and more than 16% of Spotify monthly active users (MAUs) engage with podcasts, the company said in its Q4 2019 earnings report on Wednesday. Spotify alsoContinue reading »

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Spotify Picks Up Bill Simmons’ The Ringer to Stand Out From Music Streaming Rivals

The Ringer’s Bill Simmons is taking his talents–and his 90-person staff–to Spotify. The music streaming service today announced that it has picked up The Ringer, the sports and culture site Simmons started in 2016. Terms of the deal were not disclosed. The acquisition comes on the heels of Spotify aggressively gobbling up podcasting companies Gimlet…

Quan Media Group Launches To Help DTC Brands Navigate The Gnarly World Of OOH

Direct-to-consumer brands in need of scale are increasingly turning to out-of-home – the only traditional media that’s showing growth. But the OOH media market is a fragmented place for brands that first cut their teeth in digital. “A lot of these brands don’t have an education about the space,” said Brian Rappaport, an IPG and PublicisContinue reading »

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Facebook: Here’s How to Access Your Account Information

Did you know that Facebook allows you to access lots of the information and content associated with your account in one place? For instance, you can view past posts you’ve shared or items you’ve been tagged in, view your Facebook Marketplace activity, view your payment history and much more from a single menu. Our guide…