third-party services, Roku, Apple TV, and others. Analysts estimated Disney+ could have gained as much as 10 million in subscribers from a Verizon promotion that gives its users a free initial year of
Disney+.
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It’s been just a year since Spotify entered the podcasting market, and consumption is already growing like gangbusters. Podcast hours streamed on the platform grew 200% year over year, and more than 16% of Spotify monthly active users (MAUs) engage with podcasts, the company said in its Q4 2019 earnings report on Wednesday. Spotify also… Continue reading »
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Direct-to-consumer brands in need of scale are increasingly turning to out-of-home – the only traditional media that’s showing growth. But the OOH media market is a fragmented place for brands that first cut their teeth in digital. “A lot of these brands don’t have an education about the space,” said Brian Rappaport, an IPG and Publicis… Continue reading »
The post Quan Media Group Launches To Help DTC Brands Navigate The Gnarly World Of OOH appeared first on AdExchanger.