NBC Affiliates Seek To Nix Peacock’s ‘Pre-Airing’ Of Late-Night Shows

The network’s affiliates are decidedly unhappy about a plan to add value to the upcoming Peacock streaming service by streaming the Jimmy Fallon and Seth Meyers shows hours before their regular
late-night broadcast times.

Netflix’s Big Mistake; The Most Inclusive Super Bowl in History: Wednesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Media Buyers to Netflix: Take Our Money! Despite a…

Fox Builds Its Second Show Around a Popular Brand With Lego Masters

Some brands are able to get their names inserted into TV titles via a sponsorship, but only a few are big enough to become the subject of a show themselves. Lego joins that group tonight, as Fox debuts the reality competition series Lego Masters, in which teams of builder duos compete in elaborate brick-building challenges…

Can Indie Agency Jellyfish Expand Into A Global Network?

When the boutique programmatic agency Jellyfish sold a majority $550 million stake last November to French holding company Fimalac, it did so to transform from an agency into a global network. Jellyfish started as a Google Marketing Platform (GMP) reseller and programmatic in-houser. It will make this transition by acquiring specialist companies that can enhanceContinue reading »

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Why Facebook Ads May Not Work As Well Anymore

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook last week announced that its Off-Facebook Activity (OFA) tool would be available to more than 2 billion users worldwide. The tool debuted in aContinue reading »

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