Month: February 2020

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.… Continue reading »

The post Disney Plus Comes Close To Hulu’s Total Subs In One Quarter appeared first on AdExchanger.

Removing content containing synthetic and manipulated media, widely referred to as deepfakes, from Twitter altogether is still reserved for the most extreme cases, but people will soon start seeing more warning labels over blurred thumbnails and more explanation and clarification, the social network said Tuesday. Twitter head of site integrity Yoel Roth and group product…

Macy’s announced today a three-year plan that includes shuttering 125 stores and its corporate headquarters in Cincinnati, as well as cutting 2,000 jobs. The moves will cost the company between $450 million and $490 million, the majority of which will be recorded in fiscal 2019. Macy’s said it expects the moves to save the company…

As of Monday, less than three months since its debut, Disney+ has netted 28.6 million subscribers, representing massive growth figures that solidify the fledgling streaming service as a major early success for the media and entertainment giant. The subscription numbers, which Disney announced today during its quarterly earnings call with investors, are a major win…

Wendy’s is taking another stab at serving breakfast beginning March 2, the fast food chain announced this morning. Customers can order up a variety of options, such as a maple bacon chicken croissant, a classic sausage, egg and cheese biscuit, as well as a honey butter chicken biscuit or a sausage and egg burrito. Because…

Google’s parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street with its growth. The search giant earned $45.8 billion in revenue in the final quarter of 2019, up from $39…

“Marketers who focus on so-called ‘loyalty programs’ expecting real brand allegiance, are totally missing the point,” says Passikoff.

Bank of America is consolidating all external marketing services with Publicis Groupe, handled by a dedicated unit called GroupeConnect. The decision brings Bank of America’s relationship with IPG’s Hill Holliday, a longtime agency partner, to an end. “Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven…

It was the scene where Joe Namath, double scotch in hand, famously guaranteed a victory for the New York Jets’ first and only Super Bowl Championship. It was where Peyton Manning and Drew Brees shed the monkeys off their backs and won their first rings. On Sunday, it was where Andy Reid cemented his legacy…

Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder… Continue reading »

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